New Beginnings for Australian Semi Trailer Manufacturer

Aussie semi trailer manufacturer MaxiTrans has announced a major rebrand – including a new name. They will be known as Freighter Group from now on as part of a wider change in identity with a new logo to follow. “We set about embarking on a significant transformation journey when we purchased the trailer business, with the aim of creating a new era for the future of the company and the trailer manufacturing industry in Australia,” said Executive Chairman Greg L’Estrange in a cerement at the company’s manufacturing hub in Ballarat. “The journey started with a $50 million investment into our Ballarat site. Similar to the TAFE Manufacturing Centre of Excellence, this investment has seen the introduction of a range of state-of-the-art equipment and an expansion of the overall footprint of the facility, transforming it into a modern manufacturing environment.

“The completion of the upgrade puts the business in a position to be able to continue to evolve with the changing needs of our customers long into the future. The Freighter Group name not only connects our rich heritage, but importantly it connects with our Vision of ‘Freight it for Life’, which is our total commitment to supporting our customers for the life of our product. We are excited to take the business forward under the Freighter name and continue to deliver product solutions through our wide range of industry leading brands.” On top of the new name, Freighter will also launch a new subsidiary brand, Freez-R, a refrigerated trailer, as well as an in-house spares brand, Hitcher Parts. “We are thrilled to announce the release of Freez-R to the Australian market.” said L’Estrange. “This is a new era for our business and the structural metal product manufacturing industry in Australia. Changing our name to Freighter Group better reflects who we are as a business and our vision for the future.

“As the preeminent trailer brand in Australia, Freighter has a rich history with origins extending back to 1946 and has continued to build a strong reputation within the industry since its introduction. We are excited to take the business forward under the Freighter name and continue to deliver product solutions through our wide range of industry leading brands. With almost 80 years of experience designing and manufacturing trailers for steel fabrication Australia, we have developed a Ready Range solution across our expansive product offering that consists of specifications suited for a wide array of applications,” said L’Estrange. “This allows our product to be more competitively priced, further streamline the manufacturing process using heat induction bending services and deliver shorter lead times. Freighter Group is ready for the future of the Australian trailer market. We look forward with great excitement as we continue to expand and evolve as a business to further support the changing needs of our customers long into the future.”